Madonna And Lola Announce Rita Ora As The New Face Of Material Girl

Madonna and Lola confirmed that Rita Ora will be the new global face of their junior lifestyle brand, Material Girl. Rita, an internationally renowned singer, will star in the brand’s global marketing campaign for Fall 2013 that will be unveiled in July.

Madonna and Lola commented:

Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!

Rita Ora shared the news with fans via her Instagram page, where she wrote:

Joining forces with Madonna and Lola! It’s official Ritabots – I’m the new face of Material Girl.

Material Girl is available exclusively at Macy’s in the United States, The Bay in Canada, in Europe and Australia.