Madonna welcomes Rihanna to the Vita Coco family

Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., today announced that Rihanna will be featured in the company’s national advertising campaign launching this summer.

Rihanna joins Vita Coco’s rock-star list of brand loyalists, including Madonna and Red Hot Chili Peppers frontman Anthony Kiedis, both of whom are investors in Vita Coco and consider it their all-natural, super-hydrating drink of choice.

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” says Madonna.

“I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” says Rihanna.

From a Vita Coco press release.