‘Fans used to just expect a great record and maybe a little press’
In 2011, success is defined differently from how it was in Madonna’s heyday. Album sales aren’t what they used to be, though being No. 1 on Billboard’s charts is still prestigious. Selling out concert tours still matters. But winning in today’s pop world also includes two new measures – Facebook fans and Twitter followers.
Liz – the Validator – Rosenberg had an interesting chat with The Calgary Herald about today’s divas on the job 24 hours a day. Here are a few interesting quotes:
“When Lady Gaga’s record came out and she was doing TV all over the world, I would say it’s five times more than Madonna did. If they’re not saying ‘You’re overexposed,’ then you’re not doing your job.”
“The appetite is insatiable.”
“It’s way more extreme than it used to be on the wardrobe part,” Rosenberg also said. Some divas work directly with couture designers; some have stylists who pick out their clothes. Some, including Dolly Parton, even have assistants who send out tweets for them.
Any way you look at it, “fans expect much more,” Rosenberg says.”They used to just expect a great record and maybe a little press.”
Check ouy the full story on The Calgary Herald.