Madonna in new Louis Vuitton advertising campaign
Madonna has demonstrated that she still has no reservations about showing off her body in a raunchy advertising photoshoot for fashion house Louis Vuitton, reports The Telegraph‘s showbusiness editor Anita Singh.
A newly released image shows the 50-year-old singer posing provocatively in fishnet tights and Vuitton-logo underwear for a series of advertisements.
She was signed as the face of the luxury brand’s spring/summer 2009 collection in what the company called an “amazing coup”.
The campaign was shot by Steven Meisel, who took the pictures for Madonna’s infamous Sex book in 1992.
Antoine Arnault, Louis Vuitton’s communications director, said: “Madonna is glamorous. She has a global image. She’s the ultimate performer and businesswoman, and not someone who is just a famous singer. She has travelled. She has tried to change things.”
Marc Jacobs, the label’s creative director, came up with the idea of casting Madonna after seeing her perform at a concert in Paris.
“I just blurted out, ‘I think we should do Madonna,'” he said. “I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.”
He sent her a text asking if she would be interested and the singer replied minutes later, saying: “I’d love to.” Jacobs described the campaign as “beautiful, gorgeous Madonna”.
There are six images in all and the setting is a smoky French bistro, although in reality they were taken in a Los Angeles restaurant. Another shot is more tasteful, showing the singer in a 1940s-style jacket.
Madonna was reportedly paid $10 million for one day’s work but Arnault has denied the figure, saying the real fee was “very far away from that”.
Source: The Telegraph.