”I want the Madonna bag, the Madonna shoes”

Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. “But very quickly Marc said, ‘I want something completely different,'” Antoine Arnault, Vuitton’s communication director, is quoted by WWD as saying.

The new ingredients included a dash of Tamara de Lempicka and a soupçon of Man Ray for color-drenched images by Steven Meisel with a surreal edge, thanks to generous use of solarization, a technique of overexposure first perfected by Ray.

“It gives something very graphic, more edgy” than the first Madonna campaign, also by Meisel, Arnault said. Asked about the impact of the first Madonna campaign, he also reveals that “everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.”

From an article by WWD.com. Backstage photos courtesy of Louis Vuitton.