HM and Kylie debut in Shanghai next week

After making its debut on the Far East market launching the M by Madonna campaign at the opening of the first H&M store in Hong Kong, Hennes & Mauritz goes ahead next week with another major addition to the brand’s collection of stores worldwide.

H&M will indeed open a first store in Shanghai on April 12 in the former Benetton building on Huaihai Road M. and another at the Superbrand Mall in Pudong on April 26.

The event will be celebrated with an exclusive party on April 11 – with the Princess of Pop herself, Miss Kylie Minogue been invited to mark the brand’s debut on Chinese mainland, promoting their limited beachwear line “H&M loves Kylie”.

H&M also plans to open more stores in Hong Kong this fall and looks forward to debut in Japan soon.

Thanks to Mark reporting from Shanghai.