Versace and Madonna strike back
In the Italian newspaper La Repubblica‘s weekly supplement about financial markets and economics, journalist Rosa Tessa discusses the latest in the world of Female Fashion and tries to determine which brands have the best chances to be successful on the market, by monitoring the choices of the international buyers who already had access to the so-called “pre-collections.
Right after the end of the new York fashion shows, with those in London taking place this week and the Milan ones scheduled next, the most of what is going to reach the luxury shops next Summer has been already ordered by the retailers and it is therefore possible to keep track of the female fashion firms that received the best appreciation from the market.
Tessa reveals that the Versace female “precollection” looks to be a success, and it has been designed to sell and conceived with the market in mind, hinting of a possible increase of sales of 20%. The Versace brand has become mainstream once again, and the quality of the product is being helped by the new advertising campaigns, like the one where Madonna is starring.
Adapted from an article from Affari & Finanza
Source: La Repubblica