Madonna & Missy in “Most likable ads of 2003” list

America’s taste in advertising got real – and racy – when it came to their favorite ads in 2003. A look back at the results for the year of Ad Track, USA TODAY‘s weekly consumer survey, showed humor again at the top of the charts for likability, though with some new themes.

Celine Dion for Chrysler, Sharon Stone for AOL, Laurence Fishburne for DirecTV and Jay Leno and Smash Mouth for Tostitos Gold were among celebrities whose star power did not shine in ads.
With the exception of Coke’s ads and Madonna and Missy Elliott singing for Gap (No. 15), celebrities were not a hit this year. All but two celebrity ads scored in the bottom half of all ads.

Source: Theresa Howard, USA TODAY