Italy Beyond Paradise

After premiering in the US last July and reaching the Uk in August, the Estée Lauder campaign for the new Beyond Paradìse fragrance has finally reached continental Europe.

The Luc Besson directed commercial featuring supermodel Carolyn Murphy is currently broadcasted in Italy, along with a radio ad, both based on Madonna’s Love Profusion music.

This time, the spot airs a few months after the release of the video for the song – also directed by Besson – which shares with the commercial a lot of computer generated animation and the entire concept for the “light” sequence of the short film.

A sampler of Beyond Paradìse will also be included in the US maxi of “Love Profusion“, in stores next tuesday.

Special thanks to Ufficio Stampa Estée Lauder Italia