A new commercial for Madonna
Sanik, Madonna Tribe’s correspondent from Poland, is breaking a great piece of news to our readers today.
Polish Radio Zet, that premiered for the first time the full lenght American Life song,
will feature Madonna photos and music in their new
publicity campaign starting on September 13th in Poland. People from the radio worked on the campaign for ten months and talks and reunions with Madonna and her management took place in London, New York, Los Angeles and Paris.
Robert Kozyra – a chairman of Radio Zet – told “Newsweek Polska“: “I
remember the faces of my
coworkers when a year before I told them about my idea.”
Radio Zet says that Madonna not only loves the idea of commercial but
for the very first time she gave her permission to use some of her
classic shots from the videos “Vogue“, “Material Girl“, “Frozen” and
“Hollywood“. She also aprooved an idea of using one of her greatest
hits as a sound in this commercial.
“Talks with Madonna were bery professional and difficult. We’d put a lot
of work into this and now we are really satisfied that we made a thing
that seems to be impossible, not only in Poland.” – says Kozyra.
To this day Madonna advertised only 5 brands: BMW, Mitsubishi, Pepsi,
Gap and Max Factor. All of them are the worldwide brands. Radio Zet is
the 6th brand in her career, the first non worldwide and the first
which is a media company.
In the tv commercial Madonna acts with Polish actor Zbigniew
Zamachowski.
“Making of this movie was a great fun.” – says Zamachowski – “The idea was
brilliant and I loved it. And acting with Madonna. I knew it would be different
than others commercials.”
A script was written by Marek Bimer and Janusz Mazurczak directed by
Tomasz Konecki. Cinematography by Tomasz Madejski. Konecki and
Madejski were given a lot of awards for their two films: “Pó³ serio”
and “Cia³o”.
A commercial was produced by OTO Studio with using the newest special
effects known from “Lord of the rings” and “Matrix”. More than 100
people in Europe and USA worked to make it.
The campaign of Radio Zet will be aired in all Polish media. The whole
campaign was planned by Optimedia Agency. For the press campaign they used
an unreleased photo of Madonna.
As soon as it airs Sanik will let the Tribers know every detail.