Mr Peabody’s Apples Madonna Read-Along

A major marketing campaign will accompany the launch of Mr. Peabody’s Apples. AOL, Apple iTunes, and Audible.com are joining forces with Callaway for an innovative promotion.
Listeners will be able to download Madonna’s narration of the entire text of Mr. Peabody’s Apples exclusively via Apple iTunes, Audible.com, and AOL.

Madonna will give a live interview on AOL and on KOL (Kids Online)’s popular children’s radio show on November 10, 2003.

Throughout the week of November 3-10, AOL members will be invited to submit questions for that interview. She is also scheduled to appear on such national television programs as The David Letterman Show and Live with Regis and Kelly on November 11, 2003.

There are over 50,000 retail stores carrying Mr. Peabody’s Apples and The English Roses in the United States alone, including Barnes & Noble, B. Dalton, BJ’s, Books-A-Million, Borders Group, Costco, Hastings, Musicland Group, Sam’s Club, Scholastic School Fairs and Book Clubs, Target, Toys ‘R’ Us, Virgin Megastores, and Waldenbooks, among many others. Online stores include Amazon.com and bn.com.