”Me Against The Music” Exclusive Remix on LidRock CD-ROMs
On November 14, the first of two new Britney Spears LidRock enhanced CD-ROMs will become available during the busy holiday shopping season exclusively at participating Sbarro the Italian Eatery’s 900 restaurants in malls across the U.S.
In an exclusive distribution deal with LidRock, the first of two Britney Spears LidRock CDs is the only place for fans to catch a sneak peek of “Brave New Girl,” from her eagerly anticipated fourth album, In the Zone, due in stores on Nov. 18.
The second Spears LidRock, scheduled to hit participating Sbarro’s U.S. stores the week of Dec.8-15, will be the sole outlet to offer the bold collaboration of Spears, cutting edge Swedish producers Bloodshy and Avant in the remix of Spears’ hit single “Me Against The Music.”
Offering each 3-song CD-ROM, Sbarro anticipates that the two Britney Spears LidRock CDs will sell out quickly.
“If the success of our initial LidRock program can serve as a barometer, we expect Britney Spears LidRocks to fly off the shelf, especially considering they will be offered during the busiest time of the year,” explains Anthony Missano, President of Sbarro. “LidRock provides our customers a chance to get amazing and unique entertainment content they simply can’t get anywhere else. The response from our customers has been extremely positive and we look forward to partnering with LidRock on additional programs in 2004.”
The LidRocks offered at Sbarro will be promoted nationally on over 4,000 theatre screens at Regal Cinemas, United Artist Theatres, Edwards Theatres and Hoyts Cinemas directing millions of movie goers to Sbarro restaurants to get the exclusive LidRocks.
The Britney Spears LidRocks are the latest exclusive releases from LidRock, a breakthrough entertainment distribution platform that enables CDs, CD-ROMs, DVDs and other entertainment assets to be delivered to consumers on fountain drink lids. LidRock’s patented and FDA-approved packaging enables movies, music, video games and other multimedia content to be distributed to consumers anywhere fountain drinks are served. LidRock is a division of Atlanta-based The Convex Group, Inc., a media and entertainment company that acquires and integrates unique assets to create new media networks and owns or controls proprietary distribution and content platforms including the “HowStuffWorks” franchise and the exclusive rights to “in-lid” CD-ROM distribution, which it operates through the LidRock division.
Special thanks to The Convex Group
