WWD on the H&M campaign
Photographer Steven Klein has shot the ad campaign for Madonna‘s second collection with Sweden’s fast-fashion giant Hennes & Mauritz, Women’s Wear Daily reports today.
Industry sources told the magazine that the mood is ultraglamorous and, surprise, very sexy.
The ads feature curve-hugging silhouettes, military details and satin cummerbunds, and the pieces reflect Madonna’s own wardrobe, which is packed with tight skirts, high heels and sunglasses.
As reported, M by Madonna is slated to hit stores this March. An H&M spokeswoman declined to comment.