More details on ‘The English Roses’ Launch
From Billboard.com:
Madonna’s first children’s book, “The English Roses,” due Sept. 15, is expected to be published in 42 different languages in more than 100 countries. It is said to be the widest simultaneous multi-language release ever for a book. “We’re going to have a new generation of children who may very well think of Madonna as a children’s book author first,” says Nicholas Callaway, editor/publisher of Callaway Editions.
Madonna’s work will be released by various publishers around the world. The Penguin Group has secured the English-language rights; Callaway will handle publishing of the books in the U.S., with Penguin as the distributor. Callaway Editions is projecting that the first U.S. printing of the 48-page “The English Roses” will exceed 400,000 copies.
To build anticipation for “The English Roses,” the plot and the identities of the characters will not be revealed until the title is published. Callaway says the books were Madonna’s idea and that she will author them herself without ghost writers. He adds that Madonna will donate her publishing proceeds to charity.
A multilayered international marketing blitz is planned for “The English Roses.” Gap Kids will dedicate about 500 of its retail-store windows to the book and will give limited-edition tote bags to customers who buy the title along with $75 worth of Gap merchandise (Madonna has a Gap endorsement deal).
In addition, Madonna will attend launch parties Sept. 14 in London and Sept. 15 in Paris. She is scheduled to do a reading of the book Sept. 16 on an as-yet-unannounced U.S. TV broadcast.
