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Why is it that, to this day, the backlash era of 1992 is still talked about by so many die-hard Madonna fans, as well as several music and pop culture critics? Is it Madonna at her best? Is it Madonna at her worst? I would say it's probably both, and then some. Without the "fall" of Madonna, though, there would have been no "rise". And this rise, as we have come to know it, was the Ray of Light album. So, without the descent of Madonna from her throne, would the sonic child of William Orbit and Madonna still been born in March of 1998? I say no.

Let's just suppose... for a minute... that the backlash never existed. Instead, let's suppose the Erotica album went on to be a huge success. Tough to imagine, I know, but let's build on this hypothesis.

Erotica was a highly anticipated album at the time, since we hadn't gotten a proper pop studio album in three years ("I'm Breathless" doesn't really count since it was more of a "Dick Tracy" tie-in). Although some of the public had been turned off by the Sex book, ultimately, the public continued to regard Madonna as their pop culture heroine because they still dug the music. Madonna had been exploring what the public considered to be "dark" themes for several years by the time the Erotica album was released. These included sexuality, religion, and homosexuality (among others). Up till this point, her most blatant projects exploring such themes included her Justify My Love video and single, and the now-classic movie Truth or Dare.

We had a public who knew that Madonna's themes were becoming far more adult oriented, and instead of feeling that she was pushing the envelope too far, they welcomed the continuous pushing of boundaries. When "This Used To Be My Playground" was released in the summer of 1992, many in the public were surprised at the low-key single and video, but as usual, Madonna had something far more in-your-face up her sleeve and launched the Sex book/Erotica album onslaught in the fall of that same year. The public was shocked, but pleasantly so, and ate the album up like candy. Why? Because they thought the music was still pretty damn good.

 

The album helped maintain Madonna's crown as the ultimate bad girl. She continued to please her current fans, and gained some new ones as she would usually do with each album. The history of the album was as follows: the lead single hit the top of the charts all over the world (including the U.S.); Deeper and Deeper hit # 1 as well; Bad Girl only went on to chart in the top 20; Rain brought the album back to life since it was a top 5 single worldwide (with strong radio support behind it). Bye Bye Baby, therefore, wasn't released as a single because Madge wanted to end the album on a successful note. Again, we are just imagining this in order to prove my point. Follow me so far? Ok, let me continue.

The album, therefore, had a longer chart life due to the success of its singles and its support on radio. I feel that Madonna would've wanted to launch a tour to validate it s success, but she wouldn't have launched it until early 1994 (let's suppose, the Spring of that year), and ended the tour in mid-summer. The tour would've prevented Madonna from being involved in the movie projects of Dangerous Game and With Honors (so, no "I'll Remember" single and no infamous David Letterman appearance).

By the time that the end of her world tour in 1994 rolled around, Madonna would've had no need to record a new album until later that year, or the following (1995). This takes Bedtime Stories (the album) out of the picture for obvious reasons, since Bedtime Stories was launched in the Fall of 1994. During the writing and recording sessions of the new album, I don't think Madonna would've wanted to explore the then-current super sappy R&B music vibe of the U.S. pop scene because her dark/underground club house sound had been previously embraced. This means no collaboration with Babyface ensued, but I feel her interest in working with Nelly Hooper would've still applied because Bjork's sound would have appealed to Madonna no matter what.

Considering she'd just had major success with Shep Pettibone on the Erotica album, and her interest in working with Nelly still makes sense, the new album was a combination of those two main producers. Madonna still had creative differences with Nelly, so the bulk of the album was with Shep once again. The new album would more than likely have been even darker than Erotica. It explored similar themes to Erotica (rejection, sexuality, bitterness, devastation), but in a more extreme way, and the music was more experimental (especially considering the influence of Nelly Hooper) because of it (think of Madonna's interest in the sounds of Massive Attack at the time). I feel the album would've been a fusion of tribal, subtle electronica (along the lines of Bjork's last album), and more experimental underground house music.

Madonna would've still adamantly approached Alan Parker to be in Evita in 1995, but she didn't have her Take A Bow video to showcase what she could potentially accomplish. Would she have gotten the role? Something tells me that no, it wouldn't have happened. It was the combination of Madonna's passionate letter to Alan Parker along with the imagery of the Take A Bow video which helped push Alan to give Madonna that role. When Madonna got the rejection from Alan Parker, I feel this changed the direction of the album. Although she'd already written and recorded the majority of it, the hurt of the rejection drove Madge to go back and re-work some of the tracks, or add some additional tracks. Considering the success of Alanis Morissette that same year, she probably felt incorporating uber-bitterness on the album would go over well. Here comes my point as to why Ray of Light, consequently, fails to exist.

Madonna spent most of 1995 working on a new, darker album and probably released it by the time the Fall of 1995 rolled around. This time, though, the album didn't appeal to the public. It was too cold and distant for them, and Madonna's music was rejected. But, because she didn't have the added weight of the Sex book with the release of the new album, the public was more forgiving. Madonna, therefore, began to rethink her musical direction in the beginning of 1996. This is about the time that Madonna would've discovered she was pregnant. Because the "hardness" of her last album hadn't gone over so well, this new album would've taken a softer, more pop oriented sort of tone (ala Something To Remember). She knew Lourdes was growing inside of her, and it would've made her material more joyful and hopeful. Madonna would've still begun her study of the Kabbalah though. She had philosophical questions since she was about to become a mother, but her spirituality wouldn't have infiltrated the music so much I think. The new material wasn't going to be experimental. The experimental/harder direction had been rejected. Therefore, the new album was going to be creamy and silky---more pop oriented, with heavy concentration on ballad like material.

 


 

So, no Evita movie, and instead, we have Madonna writing music while her daughter is growing inside of her which means 1996 was a relatively quiet year for Madonna. Lourdes was born in the Fall of that year, and the new album wouldn't have been launched until 1997 in order to give Madonna time to spend with her first born child. Since the album was not an experimental one, and was a soft, more cheerful album, the public embraced it and its sounds. Madonna would've gone on to promote the album accordingly for the remainder of the year.

From that point on, I wouldn't be able to speculate any further. But, for obvious reasons, this would've completely and totally removed the possibility of the Ray of Light project/album/vibe. In 1997 Madonna would've been in no mood to be exploring new sonic sounds since the pop ballad-inspired album from that same year had resonated with the music buying public. No William Orbit recording sessions in 1997, no incorporating the Kabbalah into her music, and no thirst to reclaim her throne on the pop culture stratosphere. It would've been a different kind of Madonna during that year. It was still "the maternal girl", but one without a desire to explore new musical boundaries. This doesn't mean that Madonna may not have wanted to do something more experimental with her future record... but, at least during 1997, she was satisfied with the way her musical direction was going again,

I know... I know... this is all speculation. But, when you think about it, it's a perfectly conceivable argument. Kinda scary to think the potential of what could've been eh? All things happen for a reason they say. So... maybe the backlash wasn't such a bad thing after all

 
 


---Cristian Gonzales

"cristian_nyc" on MadonnaTribe.



 
 
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