The Sky’s The Limit

MadonnaTribe can show its readers a high quality image of the “Entrepreneur Madonna” ad created to promote “Flight 5065“, the African Awarness Festival at the London Eye and bring you some more details to what is promising to be one night London won’t easily forget.

CaféDirect, pioneers of the Fairtrade in the UK, are the power and the inspiration behind one of this summer’s most spectacular events that will take place on June 21st – the longest day of the year – on the British Airways London Eye, where each of the 32 capsules on the giant wheel will play host to an astonishing cross section of artists and performers while the 20 passengers in each capsule watch in amazement.

Named “Flight 5065“, the project has its origins in CaféDirect’s “5065 Lift“, which has created multiple opportunities for new talent to perform at the Edinburgh and Brighton Festivals, and at the Soho Theatre in the heart of London.

With Flight 5065, each of the 32 capsules of the London Eye will become a venue for unique live performances of music, theatre, comedy, art and the spoken word celebrating the transformation of cultural attitudes towards Africa, creating a lifetime experience that will feature 96 performances from a diverse group of established and new talent – from Damon Albarn curating new African music with his honest Jon Label, to Beth Orthon, Turin brakes, and hip hop artist Jonzi D, to The National & Royal Court Theatres and young British and African playwrights being produced for the first time; from established comic b>Arthur Smithto new political comics Andy Zzaltsman & John Oliver amongst many, many other names.

CafèDirect are also sending award winning theatre company Recored Delivery to Tanzania to create a new “verite” piece about the lives of coffee growers.

Now given the mind-blowing possibilities of turning each of the London Eye‘s capsules into a differently energised performance space, CaféDirect looks forward to capitalise on the fame and impact of Flight 5065 on the participants and help continue the gradual revolution it has brought about in the way growers of coffee and their communities get to share in the profits of their labour.

On the day Flight 5065 “takes off” there’ll be three shows: boarding commences at 7.30pm, 8.15pm and 9pm, with every flight involving 20 passengers and lasting approximately 30 minutes – the time it takes for the Eye to complete one rotation. Audiences will not know which performance they’ll get to see until they board the London Eye capsules.

For further details of artists appearing please visit www.flight5065.com.