EXCLUSIVE: RELEVANT ”GAP/ENGLISH ROSES” NEWS
The Madonna/Gap newspaper, magazine and TV campaign is scheduled to run eight weeks, beginning July 27. Madonna will headline, along with Grammy-winning rapper/producer Missy “Misdemeanor” Elliott, GapInc. has confirmed. Madonna and Gap are also poised to co-promote not just Gap’s clothes but also her new children’s book “The English Roses” due for release in 42 languages and 100 countries on September 15, which fits nicely into the second half of Gap’s fall ad campaign.
“We are in preliminary discussions with Madonna on her new book,” Gap spokeswoman Claudia Hawkins told The San Francisco Chronicle.
What’s being discussed is a “cooperative promotion” involving Gap, Madonna and her new book, “The English Roses,” about which Gap will share details later this month, Hawkins said.
Contemporary and vintage stars in GAP press adversting (from left to right, top to bottom): Jennifer Gardner, Rachel Weisz, Brittany Murphy, James Dean, Steve McQueen and Joni Mitchell.