Truth or Dare?

Madonna announced last month that she was launching a lifestyle brand named for the 1991 documentary “Truth or Dare,” which chronicled her life during the 1990 Blonde Ambition World Tour.

The brand, which is already available in at Macy’s, will include fragrances, footwear, handbags and intimates. According to Madge’s fan site, the Truth or Dare brand will include “bracelets, earrings, sexy lingerie and a special Dom Perignon champagne bottle with custom-made packaging.”

The “MDNA” singer said the fragrance was inspired by her mother, who died of breast cancer in 1963 at the age of 30. “My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious.”

Check out Madonna’s steamy new ad for her Truth or Dare line of perfume from the official YouTube channel!

From Extra TV.