Nightlife Exchange Project open auditions in London this Friday!

The Smirnoff Nightlife Exchange Project competition will kick-off in Great Britain on Friday, September 23rd, it has been announced.

Smirnoff are teaming up with well known Pineapple Dance Studios to host open audition filming this Friday between 12:00 PM – 9:00 PM at Pineapple Dance Studios, 7 Langley Street, Covent Garden, London, WC2H 9JA.

Whether it’s krumping, salsa, pointe, pop and locking, or lyrical, dancers are invited to put their skills to the test for the ultimate prize.

For those hopefuls unable to make the open audition filming, aspiring dancers are encouraged to upload a 60-second video of their most original routine by October 10 to be selected for one of the ten spots at the November live auditions. Entrants must be 21 years old and over.

Madonna will attend the Smirnoff Nightlife Exchange Project event in New York City on November 12 – the event will include the search to find the most unique, and innovative dancer who performs in front of Madonna and her long-time choreographers, Rich + Tone.

For details on the dance submission process and terms and conditions, please visit www.smirnoff.com.