Freshly shot by our friend GIOrGIO at Super-Pop.it come these incredible images of what is certainly one of the biggest Madonna billboards ever built.

This one promotes the contest by Italian radio RTL to win tickets for the Sticky & Sweet Tour concert in Milan on July 14th. And the billboard itself also comes from Milan, placed on the entire side faced of a 10-storey building in Viale Alcide De Gasperi, an inportant avenue a short stroll from the San Siro stadium where Madonna performs this Summer.

“It is huge!” – our friend writes – “So big and almost frightening – pictures don’t give it justice and staring at it from below just leaves you speechless! I’ve never seen Madonna so big!”

Thanks to GIOrGIO.