Vodafone’s Candy Galore
Vodafone customers can get tracks from the forthcoming Madonna album Hard Candy on their mobiles a week before it is released.
Madonna’s record label, Warner Music, has teamed up with Vodafone to offer a new track from the album every day from 21 April – one week before the album is officially launched.
Vodafone customers will be able to get the tracks on their mobiles via the Vodafone live service, which will also allow them access to a special mini website offering ringtones and other associated mobile content.
John Reid of Warner Music Europe said: “We are delighted to be able to debut such a rich menu of content from Hard Candy through Vodafone live.”
“This is an innovative way to reach millions of Madonna fans around the world, building anticipation and excitement around this landmark release and helping to create a real event for Vodafone customers,” Reid continued.