HM lands in Rome with M by Madonna

The first H&M store in Rome, Italy opened its doors this morning inside the brand new Roma Est mega shopping mall. Members of the company’s management like Doris Klein, H&M’s CEO for operations in Italy and Greece, and numerous Madonna fans attended the opening and celebrated the event by getting at least a pair of the famous M by Madonna sunglasses – that were almost sold out at the end of the day – while many actually buying much much more from the collection presented in the store – that at the moment is a slightly limited range with a few pieces missing but still offering everything it needs in order to do some serious H&M shopping.

“Celebrity fans” such as Madonna look-a-like Alessia and Giuseppe from www.artistcreations.it and many Madonna Tribers were also present at the opening.

And here’s Alessia striking famous “M by Madonna” poses for our readers.