Arthur and la Tarte des Rois

MadonnaTribe reader Jeremy from Belgium sent in this report showing how big is the marketing and promotion campaign for “Arthur” in his country and how it is also affecting popular culture events.

In Belgium and France on January 06, people eat the “tart of the kings” (La tarte des rois) and this year, Arthur and Minimoys was also present!

“If you find the broad bean when you eat your piece of tart…You are the King” – Jeremy writes – “and you can wear the crown of the king! And you can tell who will be the Crazy man! Here’s some pics!”

Thanks to Jereny.