The Italian ” Confessions” campaign goes full throttle
The campaign promoting the Italian stop of Madonna’s “Confessions Tour” and the game to win 15 couples of tickets for the show from RDS – the official radio for the event – kicks off today – a few days after premiering in the streets of Rome.
Posters and billboards in six different sizes – from 1×1,40 to 6×3 m – will be displayed in the major cities nationwide from today until July 23.
At the same time, the campaign will reach the press with 15 half-page advertising to be featured in the major newspapers, preparing fans and not fans for the event and for the radio game that will start on July 17.
RDS will wrap up this month of waiting and expectation with a special Madonna Week-end from July 28 to July 30, where the radio will reveal tidbits about Madonna and her Tour, info, prizes and surprises every hour.
Thanks to the Marketing Department of RDS.