Madonna & Missy in the new Gap book for RED
On October 13, Gap will introduce a new, limited collection of clothing and accessories as part of Gap’s global partnership with RED, an initiative founded by Bono and Bobby Shriver launching in the U.S. this fall that is designed to get companies around the world involved in the fight against HIV/AIDS in Africa.
As part of the new initiative, Gap also introduces “Individuals” – a book you can feel good about buying and giving as 100 percent of Gap’s profits from the sale of the book – and half of Gap’s profits from the sale of other Gap RED products will go to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa.
“Individuals” features six different cover images including imaginative portraits of Kim Basinger, Dizzy Gillespie, Whoopi Goldberg, Willie Nelson, Sarah Jessica Parker, and Will Kemp and will be available in six vibrant colors, packaged with a limited edition music CD featuring fifteen of the most memorable songs featured in Gap ads including recordings by Madonna featuring Missy Elliott (“Into the Hollywood Groove”), Dwight Yoakam, Neil Diamond, Earth, Wind & Fire, Bill Withers, John Legend, Donovan, Quincy Jones, Jason Mraz, The O’Jays, Louis Prima, Seals & Crofts, Joss Stone, The American Breed and The Crystal Method .
Art directed by Trey Laird, Creative Director of Gap, “Individuals” will be available in mid October at select Gap stores in the U.S. and Canada as well as Indigo bookstores in Canada and all major book retailers in the U.S. including Borders, Barnes & Noble, Amazon.com and independent bookstores throughout the country.
A paperback edition will retail for $35 in the U.S. and $40 in Canada while a deluxe hard cover version, packaged in a limited edition Gap denim tote, will retail for $150 in the U.S. and $180 in Canada.
Individuals: Portraits from the Gap Collection
Published by Melcher Media, distributed by D K
Pub Date: October 17, 2006
Retail Price: $35.00 trade paperback original
Format: Cloth-covered paperback with endpapers in 6 different colors. Packaged with music CD.
Trim: 11 x 11″ (square)
Page count: 256
250 full-color and b&w photographs
Thanks to Gap, Inc and to Jamesy.