Apple, Motorola Launch ROKR Phone
As expected, Apple and Motorola unveiled today the long-awaited iTunes phone at an exclusive event at the Moscone Center in San Francisco. The phone, dubbed the “ROKR E1,” will launch exclusively today with Cingular in the United States and with various operators worldwide throughout the rest of the month.
The two companies will also launch large advertising campaigns to support the phone’s launch. Madonna as well as other musicians will be featured in upcoming commercials set in a phone booth in the desert. Cingular will launch three commercials of its own and a billboard campaign featuring the ROKR.
“There have been a lot of rumors about this product, but today, the talk ends and the music begins,” said Ralph de la Vega, Cingular’s Chief Operating Officer. “You’re going to get your songs on your phone, anywhere you want them, any time you want them, with the world’s best music service, brought to you by Motorola and Cingular.”