Stars supporting the NSPCC
Harrowing television advertisements showing battered, abused and neglected youngsters, part of the The National Society for the Prevention of Cruelty to Children‘s Full Stop campaign, catapulted the children’s charity into the hearts and minds of the entire United Kingdom.
Since the campaign started in 1998, the charity’s income has rocketed. “We have nearly doubled it”, said Mary Marsh, chief executive. “Now, one person in 50 is a regular giver to the NSPCC“.
Donations provide 85% of the organisation’s £100m annual income. Most of the money is spent on projects and programmes to end cruelty to children. What isn’t spent goes into reserves.
Celebrity endorsements are important for the NSPCC. Star supporters include Madonna, Kylie and Ms Dynamite.
Source. Times Online