Madonna marketing Genious
Critic David Sinclair talks about Madonna‘s marketing skills in a Times Online article about singer Nellie McKay who is about to make it big in the Uk.
When Madonna burst into the charts in the Eighties, she had the savvy to create her own hype. It was her idea to shock using a mix of sex and religion, to keep her fans guessing by changing her image between albums and to push the boundaries of what female pop stars could get away with by starring in the glossy porn picturebook Sex.
Madonna has never been much of a singer, but she is a genius at hyping herself,” says the critic David Sinclair. “She knows that the best hype keeps you in the news, but shouldn’t overshadow yourself as an artist. Madonna has been in that danger zone of the hype becoming too big a couple of times, but she usually manages to reel it in just in time. She crossed the line once, when she put out the Sex book, and it was a disaster for her pop career. The Erotica album that came out at the same time was totally dismissed. It was a good record, but people were bored of Madonna by then, so they didn’t buy it. It?s amazing she bounced back after that.”