Following the footsteps of the Hire

Jaguar Cars are following the footsteps of The Hire, the series of Internet films of BMW films that includes Star with Madonna.

Jaguar Cars on Monday begins running a series of “Webisodic” ad/films aimed at promoting its entry-level X-Type model line. The theme, “Xing Over,” (crossing over), centers around people trapped in the routine of their daily mundane life until they come into contact with an X-Type model. Then, each character steps into a world of anime animation.

Internet films are becoming a more common genre of advertising. Perhaps the most celebrated effort in this arena has been the two series of The Hire. The BMW Films have featured actors such as Madonna, Mickey Rourke, and Gary Oldman, and directors including Guy Ritchie, John Woo, and Tony Scott.

Source: mitechnews