BBC online discusses Flop movies

A new article on BBC online discusses recent films that flopped, looking for the reason that makes a film flop.
Of course they couldn’t leave out Madonna‘s Swept Away from the list. Here’s what they say about it:

Pop queen Madonna also allowed her husband, director Guy Ritchie, to lead her into a watery grave in 2002’s Swept Away.

BBC correspondent Peter Bowes was not the only one to find the film “short on laughs, believability and credible acting” and a limited US release preceded its straight-to-video status in the UK.

Swept Away may have been forgivable had Madonna not already bombed alongside first husband Sean Penn in 1986’s disastrous Shanghai Surprise.

Fellow pop star Jennifer Lopez and then-partner Ben Affleck became the proud bearers of their own film flop, Gigli, last year.

They failed to convince audiences that a lesbian assassin could fall in love with the thug she was sent to help, and the $54m (£30m) film took under $6m (£3m) in the US in its opening 10 days.
Source: BBC news