Latest News On The English Roses
A multilayered international marketing blitz is planned for “The English Roses.”
Gap Kids will dedicate about 500 of its retail-store windows to the book and will give limited-edition tote bags to customers who buy the title along with $75 worth of Gap merchandise. (Madonna has a Gap endorsement deal.)
Beginning in mid-August, amazon.com will have a home-page link to a page where the title may be purchased. The link will include an audio message from Madonna.
Callaway says the books were Madonna’s idea. She will author them herself without ghost writers. He adds that Madonna will donate her publishing proceeds to charity.
Callaway declined to reveal how much the privately owned company paid Madonna for the five-book deal. The 48-page book will carry a suggested U.S. retail price of $19.95 — on par with many children’s books of the same length.
“Madonna’s book will do just as well, if not better, than most other children’s books written by celebrity authors,” says Diamond Braswell, a supervisor at Borders Books & Music’s Sixth Avenue location in New York. “There are a lot of people who know about this book, so I expect that it will do very well in sales.”